Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has launched. The site is a riff on the Drudge Report, and much like that website, the Dredd Report has links to a variety of news, videos, and photos. The newly launched site centers its attention on Mega City One (the fictional city where the movie is set) and how the new drug Slo-Mo has taken a hold of its citizens. Hit the jump for more info.
The links provided on the site take you to a number of news pieces or images relating to today’s news. Most of the links takes you to a variety of real world news articles reporting on cities combating the war on drugs. But there are also animated gifs, a crime report, PSA ad that takes you to a video (which you can check out below) warning you about the dangers of using Slo-Mo. Just like the drug’s name, the user’s perception slows down dramatically, and according to the site, time appears to pass at 1% normal speed.
There is also an ad that is recruiting people to be Judges themselves, but the ad takes you to the film’s official Twitter account, which is more like a newsfeed for all that is happening in Mega City One. Links to the film’s Facebook account is also provided.
The Dredd Report is a pretty cool site full of faux headlines taking you to real world news articles and other bits relating to Mega City One, so check it out. I’m sure there will be more updates to the site as we get closer to the film’s release. Dredd will open in theaters on September 21st.