DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing Alex Gerage, August 28, 2012 The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be revealed in full when the book is released this Wednesday. In a clever bit of viral marketing, DC Comics has apparently set up Match.com profiles for the two heroes, which you can view after the break.The Match.com profiles for both Superman and Wonder Woman contain a number of subtle references to the characters’ histories that die-hard comic book readers and casual fans alike should notice. While I doubt such a move will impact sales in anyway, it’s a fun little exercise in the creativity and opportunities the internet provides to help hype an already noteworthy story.In addition to the profiles, the Match.com blog covered the hookup with an in-depth analysis from the site’s Chief Scientific Advisor, Dr. Helen Fisher, who explained why she felt such a super-powered relationship could last. The site also used the momentous occasion to present some survey findings on how singles felt about the heroes’ first kiss.Think you have a chance with either Superman or Wonder Woman after viewing their Match.com profiles? Will you be buying Justice League #12 on Wednesday to find out more about this momentous pairing? Let us know the comments section below. Social Networks Viral Marketing DC ComicsJustice LeagueMatch.comSupermanWonder Woman
Honda Releases Extended Version of “Ferris Bueller” Super Bowl Ad January 30, 2012January 30, 2012Last week, a very short teaser for a Super Bowl ad featuring Matthew Broderick as Ferris Bueller hit the web. There were many theories surrounding the video’s meaning, but it was soon revealed that it was a teaser for a Honda ad. Today, that commercial is available to see before… Read More
Men in Black III: Follow Bugeyes On New Website April 22, 2012Are you one of the few people still following the Men in Black III viral campaign? If you are a bit confused by “The Men in Black Suits Are Real” Experience, then you’re in luck. Columbia Pictures has created a website that provides a flowchart to get you up to… Read More
Viral Campaign For Final Season of “Breaking Bad” Begins May 9, 2012May 9, 2012In 2009, comedian Paul Scheer created a site called Damon, Carlton and a Polar Bear, where he would post artwork based on the show LOST. It started out as a joke but it eventually grew into a huge phenomenon and soon exclusive pieces of art by Olly Moss, Tyler Stout,… Read More