You Had One Job, Sony! “Elysium” and “RoboCop” Each Pushed Back Several Months Dan Koelsch, October 16, 2012October 16, 2012 As of yesterday morning, there were only two viral campaigns on the horizon for 2013, Elysium and RoboCop, and both are being released by Sony’s Columbia Pictures. However, yesterday afternoon Sony announced new dates for the two films, as well as Cloudy With a Chance of Meatballs 2. Details after the break. Sony has pulled RoboCop from its August 9th slot and put Neill Blomkamp’s Elysium in its place. Moving Elysium (originally slated for March 1st) to August is a smart move on Sony’s part, as Blomkamp has previously had success in that month with District 9. However, we have to ask ourselves what this means for RoboCop, which has been pushed back to less desirable slot of February 7, 2014.Last month, First Showing had an editorial that completely ripped Sony/MGM for their handling of the RoboCop remake, saying that it was already a flop. At the time, I thought the sentiment was rather premature and frankly inaccurate, but now I have some second thoughts. Moving an expensive (at least $100 million by some accounts) sci-fi action film from the summer to the depths of winter seems like death sentence, but maybe they will use that time to tweek the film and make it better.Cloudy With a Chance of Meatballs 2 will be released on Sept. 27, 2013 and Adam Sandler’s Pixels, based on this short film, has been removed completely from Sony’s release calendar after previously being slated for May 23, 2014.What do you think about all of these changes? Will we still see a viral campaign for RoboCop if the studio is basically dumping it? Let us know your thoughts in the comments below.Source: Variety News ElysiumRobocopSony
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
Google Viral: The Wizard of Oz Anniversary August 12, 2010August 12, 2010Every so often, Google likes to change their homepage logo to illustrate something timely. Often called a “Google Doodle”, it is usually done to commemorate a significant anniversary or holiday, and given how big Google is, it tends to get people talking. Often we find a way to tie in… Read More
Is This the Plot of Disney’s “Tomorrowland”? March 4, 2013March 4, 2013Disney’s sci-fi film Tomorrowland from director Brad Bird and writer Damon Lindelof has been shrouded in secrecy since we first heard about the film last year. Originally titled 1952, the film was rumored to be about “alien contact”, but now we have an actual logline courtesy of Hitfix. Take a… Read More
please let them take their time, I can’t wait to see both of the movies but i don’t want to see something that was just rushed