Paranormal Activity 4’s Viral Campaign Featuring “Jacob Degloshi” Ends Kris, October 31, 2012 Jacob Degloshi is a character in the Paranormal Activity ARG universe who is haunted by the same demon from the movies. The movie franchise may have dwindled down to pinpoint formula and stupid characters, but the viral is still standing strong…or was. Details after the break. The Paranormal Activity movies are known for their endings that range from bland to disappointing. By the fourth installment (which opened earlier this month), you can tell they had given up on the franchise. The viral campaign had the promising Degloshi storyline, however, and I still had some hope left for the ARG up until its connection to Paranormal Activity 4 became clear thanks to the infamous “circle-in-a-triangle” symbol that is also in the movie.For those of you new to this viral, Jacob Degloshi is a divorced husband with a daughter, Sarah, becoming haunted by the demon, Tobey. The narrative played out on a bevy of social media websites, including Facebook, Twitter, Tumblr, YouTube, and Google Plus. If you are a fan of the series and looking for an alternate way to experience yet another possession of crazy women, I recommend this viral campaign. He felt like a real person and responded to tweets. This is still the laziest demon from hell and as usual it tortured him slowly with shadows, marks, and moving objects.The producers of the film franchise should take a page from the viral campaign, because the audience response has been much more positive. The campaign’s ending was live-streamed on YouTube, and you can watch it below. Check out Dead Central for a full rundown of the campaign as it happened. ARGs & Campaigns Viral Marketing Paranormal Activity 4
Doritos Offers Contest Winner a Chance to Work with Michael Bay October 2, 2012October 2, 2012Transformers director Michael Bay is giving hopeful filmmakers a chance to work with him on “Transformers 4” by going commercial — literally. Read More
“Skyline” Takes To YouTube For Final Marketing Push November 12, 2010November 12, 2010Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive… Read More
New District 9 Featurette In Theaters Now! June 15, 2009June 29, 2009Today, I went to check out The Taking Of Pelham 123 (I’ll have a review up soon), to my dismay, I got to my showing 30 seconds late. But, I didnt miss any part of the movie, I missed a ‘NCM First Look’ for District 9. I only saw a… Read More