Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters Alex Gerage, November 8, 2012November 8, 2012 You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking a unique approach to the process by asking fans to help create posters their own posters to use in the campaign. Hit the jump for details.Interested applicants are encouraged to get creative with their poster design, and Focus Features provides logos and stills from the film to get started. The information we were received about the contest is below, and you can learn more about at the film’s Tumblr page: “Building off of the spontaneous outpouring of fan art arriving throughout the theatrical campaign, Focus has encouraged fans to share their artistic talents once again by designing an awards-season advertisement (“For Your Consideration”) for a chance to win a $500 prize and placement in Focus’ ongoing awards campaign. Submissions are due by Monday, November 26th and winners will be announced on Friday, November 30th.” Historically, “For Your Consideration” posters list the desired awards a film hopes to be considered for and splashes them across iconic images from the film. They tend to be placed in print publications like newspapers and trade magazines. Recently, they have emerged online in the form of web banners, where they reach those likely voting on nominees. I love that Focus Features is turning to the fans and making the campaigns more inclusive. After all, while the different academies and guilds ultimately choose the award winners, it’s the movie-going public that plays a huge role in generating buzz and creating awards season momentum. Moonrise Kingdom’s box office and word-of-mouth success thus far is certainly proof of that.I still haven’t gotten around to seeing Moonrise Kingdom, but Anderson is consistently great (The Fantastic Mr. Fox is one of my favorite movies ever) and I hope to check it out before The Golden Globes and Oscars next year. From the buzz I have heard, the film may be this year’s Midnight in Paris—an early-year release that receives nominations in several of the major categories due to stellar reviews and strong buzz. And who knows, maybe your poster will be a reason why. Contests Viral Marketing "For Your Consideration"Midnight in ParisMoonrise KingdomThe Academy AwardsThe Fantastic Mr. FoxThe Golden GlobesWes Anderson
Mad Men Yourself With JibJab and Dress Up Game July 6, 2010July 10, 2010JibJab has become well known for their animated videos that usually parody current events. In the past few years, the entertainment site has also offered ways for you to enter the videos with photos thanks to cutouts. In their latest offering, you and your friends can become characters in the… Read More
This Week In Viral – Star Trek Dance Party Edition April 12, 2009March 23, 2010Good news and bad news. Good news: Star Trek viral is back in action. Bad news: It’s in the form of dance parties. A few weeks ago, Trek Movie reported on an event at the Hollywood club LAX. However, it wasn’t just any party. One of the photos show a… Read More
‘Furious 7’ Title Confirmed; Marketing Campaign Revealed October 26, 2014October 26, 2014It’s been a long road for the cast and crew of the Fast and Furious 7 film, but with the release date just a couple of months away, Universal is shifting to kick their marketing campaign for the film into high gear. Now, I said Fast and Furious 7 film… Read More