Teaser Released for Transmedia Film “2088” Dan Koelsch, November 21, 2012 SMI Entertainment’s 2088 is an inde sci-fi action movie written and directed by Steven Ilous, a visual effects supervisor for several big budget films. The studio released a trailer yesterday, and it looks pretty badass. SMI deals mainly in transmedia projects, so it will fun to see what they do for this film. Check out the trailer after the break. 2088 Teaser from Steven Ilous on Vimeo.Very little is known about the film, but below is what the studio’s website says about it.The Challenge: To produce, direct and write a transmedia sci-fi/drama property that will entice audiences from all around the world, allowing people to experience this story through multi-platform touch points. The Strategy: SMI utilizes online media, advertising and diverse marketing channels to build dedicated and loyal audiences that will anticipate the launch of “2088”. The Experience: Conceptualized by Steven Ilous, “2088” is a product of emerging technologies and their power to transform and showcase new narrative storytelling practices.There is no release date as of yet, but you can keep up with the process on the film’s Tumblr and Facebook, where this is also a plethora of concept art. Viral Marketing Viral Videos 2008SMI EntertainmentTrailer
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More
New Viral Posters for “Total Recall” Include Anti-Rekall Group June 20, 2012July 8, 2012Earlier this month, posters for the fictional company Rekall began popping up in Hollywood and likely other cities. The posters link to the memory vacation company at the heart of Total Recall. SuperHeroHype found more posters online, including one with star Colin Farrell for No Rekall, the group that is… Read More
Viral Video: Tim Burton’s Secret Formula March 1, 2010While I like some of his works, I’m not really a fan of Tim Burton as a director or a writer. All of his movies seem to look and feel the same, and now I know why. He has a very specific formula. Check out this hilarious College Humor video… Read More