Steven Soderbergh’s “Side Effects” Gets A Viral Website Dan Koelsch, December 3, 2012 Are you looking for a new depression medication? Well, Ablixa (Alipazone) might be just right for you. At TryAblixa.com, you can sign up to emails for more information of the prescription drug, as well as get a free evaluation from one of their Professionals. But wait, that “Professional” pictured looks a lot like Jude Law. That’s because it is, and you’ve just encountered first viral marketing for Steven Soderbergh’s thriller Side Effects. Details after the break. If the beginning of this article sounded like an advertisement, that’s because that is exactly how this viral marketing attempt is structured.. The viral website even has a video ad for the fake drug, which you can watch below.The evaluation has psychiatrist Dr. Jonathan Banks (Jude Law) ask you some questions to see if you qualify for Ablixa free trial. Afterwards, you can sign up for the Ablixa newsletter, and you learn that the company that makes the drug is called Hoffman Benelux. Sounds like a simple drug, but as the film’s title suggests, there are some serious (yet unknown) side effects. They could have something to do with the known side effects of sleepwalking and/or suicide, but for now, it’s a mystery.The film stars Rooney Mara as a New York woman who is prescribed Ablixa by Dr. Banks due to anxiety about her husband (Channing Tatum) returning from prison. However, the drug has unintended and severe side effects. Catherine Zeta-Jones also stars in the film, which is due out on February 8th.We’ll keep an eye out to see if this marketing stunt becomes a full-blown campaign. Both the film’s concept and the marketing are very reminiscent of the Limitless campaign, which was ironically limited, so I don’t expect much.Check out the trailer for Side Effects below, and remember to Take Back Tomorrow.Source: ComingSoon (via First Showing) ARGs & Campaigns Viral Marketing Viral Videos AblixaSide EffectsViral video
2012: Ulfert Wants You to Tweet October 9, 2009As we wait for the rest of the clues from the drop locations to come in, Soren Ulfert has a request of us. In his latest video on his blog, Soren asks that everyone who is following the conspiracy add #TheIHC2012 to their Twitter statuses in order to make it… Read More
The Office: Ryan Wants Pictures from You! January 23, 2010January 23, 2010NBC ‘s The Office is no stranger to viral campaigns, having Webisodes, Fake PSA’s, and, The Office Summer Vacation all on their NBC page, along with full episodes, deleted scenes and even season highlights for each season. As we’ve reported before, in the world of The Office, Ryan Howard (B.J… Read More
2010 MTV Movie Awards: Scarlett and Sandra’s Kiss And Tom Cruise Are Best Parts, Our Viral Favorites Lose, New Harry Potter Trailer and Eclipse Clip June 7, 2010The MTV Movie Awards aren’t exactly respected for being, well, real. They have outlandish categories like “Best Kiss”, and the winners are just whatever 12-14 year old girls are currently obsessed with. This year’s event, held last night, was more of the same, as the latest Twilight edition, New Moon… Read More