Indiana Jones Mailing Mystery Solved! Dan Koelsch, December 18, 2012 Last week the University of Chicago received a package for Henry Walton Jones, Jr., the full name of the famed fictional archaeologist Indiana Jones. The contents of the package had many thinking it was part of a viral campaign, but what for? Well, the mystery has finally been solved. Get the details after the break. The package actually came from an Ebay seller in Guam who sells Indiana Jones replica props. He sent the package to the winning bidder in Italy, but it somehow got separated from the (real) package it came in. USPS only saw that the replica package was addressed to U of C (where Dr. Jones taught), so they just wrote in the zip code (which was omitted) and sent it on its way. A bit of an anticlimactic ending, but at least the seller let the campus keep to the prop. In the end, it became viral marketing for Ebay.Source: Red Eye Chicago Viral News Indiana JonesMail
Fan-Made “Hunger Games” ARG Launches June 14, 2011June 16, 2011A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user… Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
“The Amazing Spider-Man 2” Viral Site Wants The Webslinger To Pay For NYC Damages February 13, 2014February 13, 2014The Amazing Spider-Man 2 viral site has recently seen some major activity since debuting the EnemiesUnite site with their villains sizzle reel. Much of the Daily Bugle Tumblr site has been focused on reporting on characters directly tied to Spider-Man lore. But what about J. Jonah Jameson, the Editor-in-Chief for… Read More