“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
‘Sherlock’ Mini-Episode ‘Many Happy Returns’ Prepares Fans for the New Year December 24, 2013 It’s been almost two years since the last episode of BBC Drama, Sherlock, and the excitement is reaching a fevered pitch. The show’s return for three more episodes is highly anticipated by fans, and they probably thought that they wouldn’t be seeing anything of the show (besides a couple… Read More
Rebecca is Looking for the Perfect “Roommate” January 21, 2011January 21, 2011Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact… Read More
“Star Wars Rebels” Using Imperial Propaganda Posters To Find New Recruits February 5, 2014Star Wars Episode VII may be a long ways away, and with secrecy being J.J. Abrams‘ MO, we may not know about the film for a long time. Still we have something like Star Wars Rebels to hold us over until we see even an inkling of Star Wars Episode… Read More