“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
“TRON: Legacy” Shop Opens In Los Angeles For Limited Time November 4, 2010November 4, 2010If you just can’t get enough Tron in your life, and you live in Southern California, then you’re in luck. Disney will be opening a store in Culver City dedicated to all things Tron. Opening November 19th and running until just after the theatrical release of TRON: Legacy, the “TRON:… Read More
Tron 2 Viral: FlynnLives and HomeOfTron July 21, 2009August 17, 2010If you haven’t heard yet, earlier today a series of packages were sent to multiple movie following blogs like FirstShowing.net. Included was a token and a disk which contained an image, and each blog received a different image. Check that out by reading our previous post. The code was cracked… Read More
Missing Reel? Try Missing Film March 12, 2009February 21, 2010Could the best form of viral be no viral at all? That could be the reason why a film such as The Poughkeepsie Tapes is getting known. The film was originally shown at the Tribeca Film Festival in 2007 and set for a release date of February of 2008. But… Read More