“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” Dan Koelsch, March 4, 2013October 7, 2013 What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a revenge thriller staring Colin Farrell and Noomi Rapace. Take a look at how people reacted after the break.As alluded to above, we had another prank video last week, that time for The Last Exorcism Part II. These videos seem like a relatively cheap and effective way for smaller studios like FilmDistrict and CBS Films to grab people’s attention, as shown by The Last Exorcism’s video getting over 1 million views in less than a week. Both videos have been released on the Monday before their film’s opening weekend and within one week of each other, so the same marketing company is making them. This reminds me a bit of Thinkmodo’s past work, but I’m not sure if it’s them this time around.Thanks to Robert Morvay for the heads up. Viral Marketing Viral Videos Dead Man DownPrankThinkmodoViral video
“The Dark Knight Rises” Viral Campaign Begins! May 20, 2011May 20, 2011Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the… Read More
Watch: Honest Trailer For ‘The Hobbit: The Desolation Of Smaug’ December 17, 2014December 17, 2014Among the biggest criticisms of The Hobbit Trilogy is that it pales in comparison to the magic and wonder that The Lord Of The Rings Trilogy had. That practically makes it easy pickings for people like CinemaSins and ScreenJunkies. Now, just in time for the release of The Hobbit: The… Read More
Viral Video: “You Again” Cast Fight August 26, 2010The comedy You Again has a bevy of female stars of all ages, which usually means it would pander to soccer moms. However, the trailer looks pretty funny and director Andy Fickman has had some success in family comedies (She’s The Man, The Game Plan). The female leads also seem… Read More