New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary Michael Lee, March 12, 2013 Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral, which comes in the form of a mockumentary short. Hit the jump to see the full video.The mockumentary mirrors the documentary King of Kong, and centers on Garlan Hulse, child gaming prodigy, whose claim to fame was earning the top score of a Fix-It Felix Jr. game, only to be ousted weeks later. The mockumentary is called Garlan Hulse: Where Potential Lives. Wreck-It Ralph director Rich Moore narrates this hilarious short which runs at 28 minutes, a bit lengthy for a gag that is filled with a bio, Garlan’s rise and fall and rise to fame, but ends up being a perfect fit to the Wreck-It Ralph marketing scheme.The video is somewhat darker than any of the other Wreck-It Ralph marketing videos and the actual movie itself. But it is quite funny. Wreck-It Ralph is now out on store shelves in both Blu-ray and DVD.Here’s the video and tell us what you think. News Viral Marketing Viral Videos DisneyGarlan Hulse: Where Potential LivesRich MooreWreck-It Ralph
Saturday Night Live Takes on We Are The World, Undercover Boss, and Olympics February 28, 2010Last night, Jennifer Lopez hosted and performed on Saturday Night Live, and she did a pretty good job in my opinion (at least as host). The show parodied the new “We Are the World” song by bringing awareness to how bad the song is. We also got a couple hilarious… Read More
Yet Another 2012 Sweepstakes: This Time Win 2,012 Free Songs November 4, 2009November 4, 2009Sony REALLY wants you to know that 2012 is coming out this month, so we have yet another contest by the studio. This time, instead of giving away Sony electronics like usual, you get a more interesting prize: 2012 free songs on iTunes. Not “2012” songs, but a quantity of… Read More
District 9: Interview Round-Up August 12, 2009August 12, 2009District 9 opens in just two days, and there is a lot of press to show for it. The past few days have had numerous interviews from the director, Neill Blomkamp, all the way to the composer, Clinton Shorter. Here is a brief rundown of the interviews we’ve caught wind… Read More