Sony Pushes “RoboCop” Viral Marketing Campaign At CES Michael Lee, January 8, 2014 When you have a product to present at CES, it is most likely to use cutting edge technology that will likely change the way people live. Sony is no stranger to that. They are one of the premier technology companies. But when you have a movie like RoboCop hitting theaters in just a few weeks, what better way to tie in the marketing for the film than use the already established viral marketing campaign at CES.Sony premiered the RoboCop viral video during CEO Kazuo Hirai’s keynote speech. The video mimics the same keynote speech that you would see at conventions like CES. In it, an OmniCorp spokesman highlights their technological achievements, and goes on to reveal their newest product, a robot with morality, the RC-2000, aka RoboCop. Check out the video below.The release of the viral video could not be more timely. A robot who possess human traits like morality is one of the film’s central traits, so premiering it at CES was a perfect move. RoboCop has already built a following in the past few years. Establishing a social media presence by launching a viral marketing campaign that consists of the faux websites OmniCorp and PSAs. With the film opening in less than a month, Sony felt that now was the perfect time to give the viral marketing one final big push.So what do you think?Opening in theaters and IMAX on February 12, RoboCop is directed by José Padilha, and stars Joel Kinnaman, Gary Oldman, Michael Keaton, Samuel L. Jackson, Abbie Cornish, Jackie Earle Haley, Michael K. Williams, Jay Baruchel, and Jennifer Ehle. ARGs & Campaigns Viral Marketing Viral News CES 2013OmniCorpRobocop
Viral Video Round Up: Disney, Star Wars 3D, Will Ferrell, Ryan Gosling, And More! February 12, 2012February 12, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network” April 22, 2014April 21, 2014There was a time when fans of a sitcom or drama would send a massive amount of postage mail to TV studio execs to keep their show alive. But in an age of social media, we now have the much more cost-effective hashtags and memes to turn to. One praticular… Read More
Dress Up As A Superhero To Help Will Ferrell and Dreamworks Animation Break a World Record September 17, 2010October 3, 2010Will Ferrell made quite a splash at Comic-Con this year by showing up in costume as his animated title character for Dreamwork Animations’ Megamind. Now Ferrell looks to make an even bigger splash, this time in the record books, as a shrewd publicity stunt has been set in motion to… Read More