20 January 2014 2980 Views

Rumor: What Does “Batman Vs. Superman” Delay Mean For Its Viral Marketing Campaign?

by Alex Gerage

batman-superman-logo

Following last week’s announcement that the Man of Steel sequel will be delayed until May 6, 2016, a myriad of rumors have emerged explaining why the film was pushed back. Thinking beyond how injured Ben Affleck may be, or the true state of the film’s script, a new report has popped up that mentions the consequences this delay will have on the film’s viral marketing campaign, and we thought it would be worth sharing. Hit the jump for some speculative analysis.

The following quote comes courtesy of Comic Book Movie, whose source, among other things, discusses the impact the Batman vs. Superman delay will have on its viral marketing campaign:

“I’m told by my source, that the marketing campaign for Batman Vs. Superman will still be starting up this year. Photo releases can be expected in the coming months and a viral site will be launched with a “choose your side” angle.”

Understanding the above information is not confirmed or verified by an official source, there are some facets to the quote worth thinking about, as the claims certainly sound reasonable considering previous rumors about the project.

The “choose your side” approach to the viral campaign reinforces the long held belief that Batman and Superman interacting as adversaries will be a pivotal component of the plot. From a marketing standpoint, the approach makes sense. Even if Batman and Superman are at odds during the film, they are both beloved heroes to the movie-going public, and this sort of campaign would present them as such. While the set-up is offered as a choice to consumers, really, this is a way for Warner Bros. to market both characters through a dual campaign. Smart.

The mention of “photo releases” is also worth noting. My hunch is that Warner Bros. will attempt to render production spy photos meaningless by releasing official photos of Batman, Superman, and maybe even Wonder Woman once shooting does start. The question is, will they do so through traditional public relations methods by sending them straight to websites, or will fans receive their first look at the new bat suit, or this iteration of Superman, as part of the opening salvo to an epic, two-year-plus viral campaign?

While burnout from an extended campaign is a result marketers will want to avoid, I doubt a film with this devoted a fan base will grow tired of these heroes before they hit the big screen. With the release date pushed back, there is certainly potential for the Batman vs. Superman viral marketing campaign to be one of the biggest and longest running we have covered for the site.

While we wait for official answers, I suppose there is only one question to ask: Batman. Superman. Whose side are you on?



New

Best Martial Arts Movies
09 May 2021
Best Martial Arts Movies

May interest You

There is nothing wrong with a Black SUPERMAN. But..
06 May 2021
There is nothing wrong with a Black SUPERMAN. But..
Official, at last. MICHAEL KEATON IS BACK, MAN AS BATMAN!
20 April 2021
Official, at last. MICHAEL KEATON IS BACK, MAN AS BATMAN!
Pierce Brosnan and Russell Crowe join the comic book movie club..
31 March 2021
Pierce Brosnan and Russell Crowe join the comic book movie club..

Popular

Cancel #cancelculture : From Gina Carano to so many others..
16 February 2021
Cancel #cancelculture : From Gina Carano to so many others..
What to expect from Beverly Hills Cop 4
15 March 2021
What to expect from Beverly Hills Cop 4

Tags