“Dawn of the Planet of the Apes” Website Opens Up Two Worlds Kevin C, January 26, 2014January 26, 2014 A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more.The site is consists of a number of hotspots that link you to different locations such as the ape encampment, an ape dwelling, and the human cdc compound. Through all this, animated elements and sound effects plus clickable locations describe the locations of the chosen group. Together, the site gives a gloomy look at a world that has been been greatly affected by ape activity. My guess is that this will be expanded quite a bit before the upcoming July release of Dawn of the Planet of the Apes.Dawn of the Planet of the Apes is the forthcoming sequel to 2011’s Rise of the Planet of the Apes and stars Judy Greer, Gary Oldman, Andy Serkis, and Jason Clarke. Expect Dawn of the Planet of the Apes to hit theatres July 11, 2014. News Viral Marketing Andy SerkisDawn of the Planet of the ApesGary OldmanJason Clarke
Tron Legacy Round-Up: Set Visits, Empire Covers, and Daft Punk July 6, 2010Today we got a bunch of little news about the upcoming Tron Legacy, and since there’s not much viral news until San Diego Comic-Con (or until we figure out the postcards), let’s dive in. Read More
“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners August 22, 2013August 22, 2013Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related… Read More
Is Avatar Racist? January 12, 2010October 18, 2011The political and social message of James Cameron’s Avatar is not exactly subtle. The premise of a big corporation (or government) willing to kill natives (or invade a weaker country) for a natural resource has been used in many films before, and the Internet has been a buzz for months… Read More