‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists Michael Lee, April 4, 2014April 4, 2014 In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers.Now new interactive posters have popped up online. Teaming up with Spotify, Fox Searchlight Pictures have unveiled a set of new character posters with personalized Spotify playlists. Mashable was able to obtain these playlists created by the films music supervisor Randall Poster. Check them out below. So what do you think? Do these playlists mirror these character posters?Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. Starring Ralph Fiennes, F. Murray Abraham, Edward Norton, Mathieu Amalric, Saoirse Ronan, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, Owen Wilson, and introducing Tony Revolori. The film is out in theaters now. ARGs & Campaigns Viral Marketing Viral News Fox Searchlight PicturesSpotifyThe Grand Budapest HotelWes Anderson
“Apollo 18” T-Minus Checklist Revealed January 28, 2011On the 25th anniversary of the Challenger accident, we get the latest document image from the Apollo 18 viral campaign. the file is called “sa514”, and it is a T-Minus Checklist for a launch involving the Saturn V rocket SA-514, which according to real history, was the first of two… Read More
Follow Up: Details on the Mortal Kombat Short June 10, 2010June 10, 2010On Tuesday we brought you a short film titled Mortal Kombat: Rebirth. As suspected, the short was proof-of-concept for a gritty ‘R’ rated version of a feature film for the video game franchise. The video was directed by Fame director Kevin Tancharoen (surprising, right?), and thanks to Collider’s interview with… Read More
Project Prometheus Website Updated With Hope of Three More High-Res Images March 27, 2012March 27, 2012The Project Prometheus website, which is part of the viral campaign for Ridley Scott’s Alien prequel Prometheus, has been updated to include all the high resolution images we’ve discovered so far and the promise of three more on the horizon. Get the details after the break. Read More