Watch The First Six Minutes Of “The Upper Footage” Michael Lee, May 6, 2014May 6, 2014 Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the filmmakers have released a brand new updated version of their last introductory video by releasing new footage and the opening six minutes of the film. Hit the jump to check it out. The film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group of young socialites were involved in the death and cover-up of a young woman. While the filmmakers claim this to be real (the woman’s face and true identity are withheld in the film), there has been a lot of speculation over the years.Here is the opening six minutes:In the past, The Upper Footage marketing campaign consisted of whether or not the film is real or not, and have gone to posting fliers on public walls in New York City. The film has been making a few theater rounds in the past year, and saw much bigger success on Viemo. That success lead to this new campaign, and Quentin Tarantino reportedly buying into the project by investing some of his own money into it.It should be interesting to see how much further this project can go, hopefully word of mouth can help spread the word about The Upper Footage, because its exciting premise certainly deserves some of your attention. ARGs & Campaigns News Viral Marketing Viral News The Upper Footage
Actress Lauren Bacall Dead At The Age Of 89 August 12, 2014August 12, 2014The legendary Lauren Bacall died today of a massive stroke. She was 89. Though she started her career in her teens, Bacall was wise beyond her years, not once missing a beat, especially when it came to starring opposite Humphrey Bogart, who eventually became her husband, despite the 25 year… Read More
2012: Washington DC Drop Location Results in Access to the ARC Website and Other Updates October 15, 2009October 15, 2009Another day, another drop location for the 2012 viral campaign, only this time, we actually got something out of it other than just pointless schematics (see the new ones on the forum). The last location gave us a password, and this time we got a username. We speculated the login… Read More
Bad Robot Releases Teaser Video For Unknown Project Called “Stranger” August 19, 2013J.J. Abrams sure loves his mysteries. Today, his production company Bad Robot posted a video to YouTube called Stranger. It looks to be a teaser for a television show or movie, but there is nothing on their official slate that matches up. Even sites like EW and /Film are puzzled…. Read More