Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film Christopher Moore, May 15, 2014 The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the specifics of their marketing campaign.Along with product placement in the movie, the campaign would cover more than 35 countries and include a global television spot directed by Michael Bay. The spot is called “Little Help,” and will run in more than 15 countries. The ad involves an Oreo cookie providing a moment of support while the Transformers robots carry on their fight against evil.Other parts of the campaign include digital advertising, special Oreo packaging and signage that highlights the movie tie-in. Some parts of the world like Southeast Asian will get customized Oreo flavors like “prime berry creme,” while Asia and Latin America get cookies embossed with Transformers logos. The brand is also unleashing movie themed activities via their mobile app, “Oreo’s Twist, Lick and Dunk.”Transformers: Age of Extinction arrives in theaters and on 3D in the US on June 27th. You can check out the film’s latest trailer at our post here. Viral Marketing Michael BayOreoParamount PicturesTransformers 4Transformers: Age of Extinction
Inside Films Is Back With Latest Social Film “The Power Inside” July 27, 2013Inside Films is the production studio created by the partnership of Toshiba and Intel to create social films that feature the technology companies’ latest products. We’ve covered their previous films Inside and The Beauty Inside, and now they have an alien invasion comedy staring Harvey Keitel called The Power Inside…. Read More
Viral Video Round Up: Parks and Recreation, Denzel Washington, Daria: The Movie, And More! August 4, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
“Burn Notice” Infographic Gets You Caught Up for Season Premiere June 14, 2012USA’s hit spy series Burn Notice returns for its sixth season tonight with the premiere episode “Scorched Earth”. A lot has happened to Michael Westen in the past six seasons, so if you’re looking for a quick refresher, you’ve come to the right place. After the jump, we have an… Read More