“Wish I Was Here” Makes Personalized Trailer For Each Kickstarter Backer Christopher Moore, May 19, 2014May 19, 2014 I’m not ashamed to say that I contributed to Zach Braff‘s Kickstarter campaign for his new film, Wish I Was Here. I loved his directorial debut Garden State and I was interested in seeing what he would create in his follow-up and companion piece to his earlier film. For those like me who contributed, Braff just released his new full trailer for the film and he found a way to personalize it for each Kickstarter backer. Check out the trailer after the break to see how he did this.For those who pledged money to his campaign, a link was given based on each person’s email that allows for a specialized introduction, where Braff gives a specific “Thank You” to that person. Here’s my video introduction along with the trailer: Despite what you might think about Braff‘s Kickstarter campaign, I think this is a unique and cool way of giving special recognition to each backer as well as a great way to spread the word about his film. Due to the customized intro, people will be willing post this personalized trailer on their different forms of social media. It’s a great way to virally market your film along with thanking the people that made that film happen.If you don’t know about Wish I Was Here, per the IMDb page, here’s the synopsis of the story:‘Wish I Was Here’ is the story of Aidan Bloom, a struggling actor, father and husband, who at 35 is still trying to find his identity; a purpose for his life. He winds up trying to home school his two children when his father can no longer afford to pay for private education and the only available public school is on its last legs. Through teaching them about life his way, Aidan gradually discovers some of the parts of himself he couldn’t find.Wish I Were Here will be released in theaters on July 25th, 2014. On social media, you can “Like” the film on Facebook and follow it on Twitter. Social Networks Viral Marketing Viral News Viral Videos Wish I Was HereZack Braff
Fox Home Entertainment uses PSAs to Sell DVDs September 23, 2009September 22, 2009Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the… Read More
Watch Michael Cera Get a Jersey Shore Makeover January 9, 2010February 18, 2011So, there’s this video going around on YouTube that has actor Michael Cera hanging out with the cast of MTV’s “Jersey Shore”, which is apparently part of their most recent episode. The appearance is meant to be a promotion for Cera’s new film Youth in Revolt, opening this weekend, but… Read More
Interactive Map For “Battle: Los Angeles” Has Hidden Sounds December 1, 2010January 19, 2011With the official launch of the Battle: Los Angeles teaser site, comes a new interactive map that offers up different types of media, all based on current, and previous attacks, throughout the world. Take a look to see the obvious, but keep reading to find out the not so obvious… Read More