Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign Caleb Hamilton, June 13, 2014June 13, 2014 Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The Rock wants to tell you the secret to becoming a warrior. Paramount Pictures has launched #TeamHercules, a social media campaign designed to help people get motivated and active. More after the jump.To get started, you should follow Dwayne on Twitter, Facebook and Instagram. From those social media outlets, you’ll get access to workouts, diet information and motivational videos from The Rock himself! You can engage with other participants by using the #TeamHercules hashtag and discover other Tweets and photos. You’re also encouraged to submit your own photos and motivational messages as you follow the workouts and diet tips released over the course of the campaign. Check out Dwayne’s first video message below.Will you become a warrior and join #TeamHercules?Haunted by a sin from his past, Hercules (Dwayne Johnson) has become a mercenary. Along with five faithful companions, he travels ancient Greece selling his services for gold and using his legendary reputation to intimidate enemies. But when the benevolent ruler of Thrace and his daughter seek Hercules’ help to defeat a savage and terrifying warlord, Hercules finds that in order for good to triumph and justice to prevail… he must again become the hero he once was… he must embrace his own myth… he must be Hercules.Hercules is in theaters July 25th! News Social Networks Viral Marketing Viral Videos FacebookFitnessHerculesInstagramMGMParamountTeamHerculesTwitter
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More
iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes June 7, 2010June 7, 2010Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced… Read More
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