Ben Affleck Explains The Social Media Rivarly Between ‘Batman V Superman: Dawn Of Justice’ And ‘Star Wars Episode VII’ Michael Lee, October 2, 2014 The friendly social media rivalry between Zack Snyder‘s Batman V Superman: Dawn of Justice and J.J. Abrams‘ Star Wars Episode VII took a new turn when Abrams unveiled a video featuring the Millennium Falcon having a small Batmobile, from Christopher Nolan‘s Dark Knight trilogy, attached to the belly of the ship. The video also incorporated John William’s signature Star Wars score which then morphed into Hans Zimmer’s The Dark Knight score. It was one of the first videos to be used in the rivalry since the two were battling it out by posting images in hilarious situations. C3PO dressed as Batman, Stormtroopers being arrested for trying to steal the Batmoblie. The directors not only tried to out do the other, but they also promoted their film at the same time.Which makes the marketing a little easier, but also fun to watch what the director will come up with next. Last time we checked it the ball was in Snyder’s court, but as to why they are in this rivalry, that is still a mystery. But our new Batman, Ben Affleck, believes he has the explanation about the feud. Hit the jump to see what he had to say.In an interview with Yahoo Movies (via THR), Affleck explained,“I think it was started because [Star Wars director J.J. Abrams] and Colin Anderson, who is a great [camera] operator who works on my movies — and J.J.’s always trying to steal and I’m trying to steal back — sent me a picture of the two of them wearing cheap Batman masks.”It’s interesting to see that the rivalry was actually started by an image being sent to Affleck, who then showed the image to Snyder.“I showed it to Zack [Snyder], and said ‘this is bullshit, we have to do something.”Not one to take the insult lying down, Snyder would then tweet that infamous image of Henry Cavill draped in a Sith robe while wielding a red lightsaber. But it is all in good fun as Affleck would explain,“I think it’s cool. The sort of meta-awareness of these movies, and the two directors going back and forth… I like it, it’s cool.”While it is understandable that the marketing team isn’t quite ready to unveil what they have in store of it’s audience, I think it is great that the directors are engaging with their audience by participating in this social media tennis match. We’ll just have to see what Snyder comes up with next.Star Wars Episode VII opens in theaters on December 18, 2015, while Batman V Superman: Dawn of Justice opens in March 2016. Social Networks Viral Marketing Viral News Batman v. Superman: Dawn of JusticeStar Wars: Episode VII
The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow May 1, 2013May 1, 2013Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.”… Read More
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More
Viral Video: Filmography 2012 December 12, 2012December 12, 2012Gen Ip (aka Genrocks) is one of my favorite mash-up artists on YouTube. Her “Filmography” series that end every year are probably the best of the bunch, and Filmography 2010 is still my favorite year-end tribute of all time. Now she’s back with Filmography 2012, and it’s just as good… Read More