Watch This: Viral Video For 90s Style ‘Birdman Returns’ Trailer Michael Lee, November 7, 2014November 7, 2014 Birdman is already out in theaters, and based on the trailers that have already been released you may have noticed that the film is about a Hollywood star looking for redemption by playing in a stageplay version of the character he is most known for. With various TV ads running, it’s really hard not to notice the film. Now Fox Searchlight Pictures is trying something a bit more unconventional: they have launched a viral video that stays true to the themes of the film. Hit the jump to check out the trailer for Birdman Returns.Here’s how the studio describes the YouTube video:#TBT: in 1992, Riggan Thomson makes box office history in BIRDMAN RETURNS. It will be another 4 years before Riggan famously pulls out of BIRDMAN 4 and disappears off the face of the planet until reviving his career on Broadway!Where were you when you first saw BIRDMAN RETURNS? http://BirdmanTheMovie.com/It’s pretty hilarious to see this kind of marketing strategy for a movie about a fake actor who stars in a fake stageplay about a fake hero.Here’s the premise of Birdman just in case you don’t know what it is about:BIRDMAN or The Unexpected Virtue of Ignorance is a black comedy that tells the story of an actor (Michael Keaton) — famous for portraying an iconic superhero — as he struggles to mount a Broadway play. In the days leading up to opening night, he battles his ego and attempts to recover his family, his career, and himself.The similarities between the film and the current state of Hollywood is scary, and watching this faux trailer makes it all the more scarier.Birdman is out now in theaters. ARGs & Campaigns Viral Marketing Viral Videos BirdmanFox Searchlight Theaters
Avatar News Round-Up November 23, 2009The last few days have brought lots of news bites on James Cameron’s Avatar, so here’s just a few of the ones that caught our eye. We already know that Ubisoft is making a video game for film, set to be released on December 1st. Well, now we have an… Read More
Sabre Corp. Updates Site Following Latest Office Episode February 5, 2010February 5, 2010A new era on The Office began last night. The Scranton, PA crew got their first dose of their new bosses, printer company Sabre Corp. Just as Michael Scott and the rest of the office seem to be adjusting to their new surroundings, fans of the show can also evaluate… Read More
This Week In Viral: Yeah, We’re Still Here May 18, 2009April 7, 2010Sorry for the long break. Let’s get down to business. So, two more virals have come to pass this year, with Star Trek and Angels & Demons now behind us. Listen to our review of the viral campaigns in our latest ViralCast. With the death of two virals, a new… Read More