11 February 2019 1807 Views

CHUCKY is BACK! And SO is VIRAL MARKETING in MOVIES!

by James Murphy

‘Hi, I’m Chucky. Wanna PLAY?’. It seems the answer, from filmmakers and marketing methodologies is..yes! We do want to play with this doll, this brand, this franchise. 

Notice: This is a reboot /remake of the originals and reliant on some star power (the lovely Aubrey Plaza; though sadly not playing a naughty CGI doll herself as April off Parks and Recreation might have preferred?!)..And whilst the old ‘demon doll’ routine is now ‘AI gone wrong’..this is, still, CHILD’S PLAY! Killer doll. Seems cute. Goes evil. Kills everyone it can. Cue horror, thriller, jump scares and occasional (very dark) comedy as punctuation.

Note, also: that viral marketing is very much back in the game here. Because trailers are simply not enough. An entire world is being built here and so, the toy company that gives you the Chucky doll now gets its own clips and sites. Focus here is on the ‘Kaslan Corporation’ that seem to have built / distributed the dolls? That is the kind of viral marketing seen in the good old days of the ‘Why So Serious’ campaign for The Dark Knight and the like. In short: a possible renaissance in the medium. And that makes movies and the surrounding experience /community all the more fun.

Enjoy!

 

 



New

Keep up with the Kardashians AND write the best Papers!
07 April 2020
Keep up with the Kardashians AND write the best Papers!

May interest You

PolitFlix Affair of the Pink Panther!
30 March 2020
PolitFlix Affair of the Pink Panther!
PolitFlix is BACK! James Murphy and Dave Bond discuss the Bond Movies where 007 does NOT ‘save the world’..
24 March 2020
PolitFlix is BACK! James Murphy and Dave Bond discuss the Bond Movies where 007 does NOT ‘save the world’..
Paul Hirsch: At the Cutting Edge of the Cutting Room! James Murphy talks to the Editor behind Star Wars, Mission:Impossible, Ferris Bueller’s Day Off and Many More Magic Movies..
18 March 2020
Paul Hirsch: At the Cutting Edge of the Cutting Room! James Murphy talks to the Editor behind Star Wars, Mission:Impossible, Ferris Bueller’s Day Off and Many More Magic Movies..

Popular

Shut up Bond fans. Hans Zimmer is PERFECT for 007: it’s a match made in (00) Heaven. Here’s why.
12 January 2020
Shut up Bond fans. Hans Zimmer is PERFECT for 007: it’s a match made in (00) Heaven. Here’s why.
Indiana Jones and the Woefully Missed Opportunity: With Spielberg now out, is there any point in Indy 5?
29 February 2020
Indiana Jones and the Woefully Missed Opportunity: With Spielberg now out, is there any point in Indy 5?

Tags