19 October 2021 378 Views

Disney just took a BIG risk.

by James Murphy

EVERY MOVIE EVER. PUSHED BACK. WHYYYYYY???

I exaggerate a bit. But even so..it feels a bit ‘mickey mouse’, this new corporate decision to shift release dates of big movies?

Let’s think about this, rationally. I get it. If the pandemic situation and its aftermath remain uncertain? And there is a big strike possibly coming to disrupt post production processes.

So: sure, defer a few films, a few months. If you want more breathing space for an edit on a tentpole blockbuster which must not fail: ok, shuffle it around.

Those are sensible, logical, understandable moves. Tough decisions. But decisions, nonetheless, with fixed and finite delays as tactical solution to strategic concern. Fine!

But:

  • This could play havoc with stock prices. Shareholders might get itchy and start selling /dumping?
  • Dividend surely reduced / also deferred, no?
  • It exposes an over-reliance on MARVEL product. When we say ‘Disney’ we increasingly mean solely the comic book /Star Wars/Lucasfilm/Pixar/Fox stuff that has been acquired.
  • Marvel movies moving in cinemas yet Disney Plus content untouched? Is this part of another move toward streaming supremacy?
  • INDIANA JONES 5 pushed back in its release (nb not filming, which continues, unabated) til 2023. Harrison Ford will be 81 by then and still have to be subjected to a long promotional tour. Finishing this up next year with a release on his 80th surely the ideal? And the film will be spoiled / anticipation dulled a tad with the extra year lost in release?? VERY ODD.

There might well be method in the madness. But madness, prima facie, it seems, nonetheless? A big gamble which I am sure will pay off but also an wholly avoidable risk and change when cinemas need content, publicity and collaboration more than ever. 2022 just got a whole lot duller at the movies, imho..



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