15 November 2021 705 Views

THE BOYS brings back truly VIRAL media marketing

by James Murphy

How to do viral marketing: a masterclass!

1: Present as an in universe advert that treats your fictional universe as fact.

2: Shamelessly poke fun at your competitors.

3: Satirical Hook. 

4: Boost interest in / anticipation for your new product without giving everything away. 

5: Release in a determined yet staggered fashion, thereby using curiosity of fans to do the heavy lifting social media promotion for you. 

 

 

BACK OF THE NET!



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