07 December 2021 350 Views

SPIDER-MAN goes VIRAL! Last stages of promotional campaign in the countdown to the movie’s release..

by James Murphy

Everything old is new again. NO WAY HOME is bringing back lots of old baddies and MAYBE- JUST-MAYBE some old Peter Parkers. 

But what is truly fascinating is that they have gone old school with the marketing. I say old when what I refer to (ie: viral marketing) is itself a recent phenomenon and still ‘there’. It’s just that in an era of social media and streaming, the idea of making content to specifically sell a movie, had been somewhat on the wane?

So it’s great to see it webbing back into movie marketing methodology. Have a look at the following exhibits. Great work!

 



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