08 November 2021
02 August 2021
SHANG CHI! Wise Hero. New Viral Media Campaign. All Good?!
I am possibly among the only people who await SHANG CHI with any anticipation, I fear? Correct me if wrong (but be kind, yeah? ;)) This new viral semi-trailer extension helps cement the hype in the last lap toward release. Lots of background /non spoiler exposition / world building,...
27 July 2021
GHOSTBUSTERS: AFTERLIFE Latest Trailer = Everything wrong with Movie Marketing Today.
NB: The film itself might be brilliant! But this trailer is like a paint by numbers guide in milking your money. Even Peter Venkman at his most cynical would balk at this, surely? WHO YA GONNA FLEECE? STUPID JOE PUBLIC?! Call me eccentric, but I hate the...
22 June 2021
About that Greatest Showman viral tik tok teacher dance video thing..
So: a Nice and charming teachers doing Greatest Showman viral video has been doing the rounds. Fine. Except that: 1: If you tried injecting clips of actual Showman into the lesson or playing music / doing an impromptu dance, while observed? Even if the kids liked it...
29 October 2019
Dark Fate Viral Video Promotional Trail. They show why Arnold is an Exemplary Star, Role Model, Human Being. And still, the Terminator!
Dark Fate opens this week in America. So we are ahead. But the promotional trail is catching up! YouTube now full of Arnie interviews. Why is Arnold Schwarzenegger a star? It’s not just the bod (‘za baaady’), action hero credentials, nostalgia, one liners, excellent marketing, comic timing and...
22 October 2019
The Snooze of Skywalker. New STAR WARS trailer subverted my Expectations..
…By Being Even MORE Boring, Pointless and Bland than you could POSSIBLY IMAGINE.. See for yourself, here: Why am I so harsh? This full trailer reveals fewer details than its preceding TEASER! ZERO indication of plot /premise /character arcs. Faux notions of completing a saga: this offers...
