20 July 2021
08 September 2021
#TBT: BATMAN CREATED VIRAL MARKETING?
HOLY GENIUS MOVIE ADVERT IDEAS, BATMAN! It’s been six and a half years or so since I started doing this. And I remember that one of the simultaneous selling points and drawbacks when the acquisition happened was they word, ‘viral’. The term remains pervasive in our culture so...
02 August 2021
SHANG CHI! Wise Hero. New Viral Media Campaign. All Good?!
I am possibly among the only people who await SHANG CHI with any anticipation, I fear? Correct me if wrong (but be kind, yeah? ;)) This new viral semi-trailer extension helps cement the hype in the last lap toward release. Lots of background /non spoiler exposition / world building,...
08 August 2018
RED LETTER MEDIA RUNDOWN RECENT COMIC-CON TRAILERS SO YOU WON’T HAVE TO! As always: see the original and best viral YouTube content critics at work..
RED LETTER MEDIA are STILL the Masters of Online Film Criticism with a Comedic Twist. A potted Film-School Class, via some edgy, post-modern satire and character comedy. They practically invented the art of the YouTube Video Essay. Despite occasional setbacks (Plinkett out of action too long; tendency...
19 July 2018
Music Viral! The TINA HALL of Fame..
Talent Profiles: Tina Hall talks to James Murphy Tina Hall is a name to watch. From surviving a school for The Worst Witch, years before Harry Potter even existed! To working with Idris Elba. And now honing THE most promising music career this side of Spain, via The Voice...
06 February 2018
Tom Cruise! Han Solo! Avengers! Dinosaurs! SKYSCRAPERS! It’s the SUPERBOWL trailers season.
TUESDAY TRAILER TIME! C/O SUPERBOWL. From Mission: Tom Cruise to Jurassic Skyscrapers; it’s the Best of those SUPERBOWL Trailers. That annual tradition. Yep. That one. So: you will have seen pretty much all of these already. What can we add? Nothing much that a thousand other movie...
