24 March 2021
07 July 2011
Test Subjects Needed ARG Updates: Scary Voicemail And More
When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code...
18 June 2011
You’re Needed For “Mission Icefly”!
As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives...
02 June 2011
42 Entertainment Is NOT Working On “The Dark Knight Rises” Viral Campaign (Updated x2)
UPDATE: Hit the jump to read an important update to this story! Briefly: While this may not come as a surprise (based on quality...
26 May 2011
42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge
There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday,...
29 April 2010
Big Tron Legacy Update: Many Viral Sites, Countdown for Space Paranoids Online
There has been an explosion of viral sites for Disney’s Tron Legacy lately, and thanks to Firstshowing, we are able to connect them together...
